| 1 | Identifying Relevant Segments of Potential Banking Chatbot U… (10.22598/mt/2021.33.2.165) | Abstract References ORCID License | 127.88 | 18 |
| 2 | Are Consumers Always Greener on the Other Side of the Fence?… (10.22598/mt/2020.32.spec-issue.99) | Abstract References ORCID License | 125.53 | 17 |
| 3 | The Role of Customer Trust, Service Quality and Value Dimens… (10.22598/mt/2018.30.2.177) | Abstract References ORCID License | 117.61 | 14 |
| 4 | Consumer Behavioral Intentions towards Mobile Payment Servic… (10.22598/mt/2017.29.2.161) | Abstract References License | 116.72 | 35 |
| 5 | Investigating the Impact of Salespersons’ Use of Technology… (10.22598/mt/2018.30.2.165) | Abstract References ORCID License | 107.92 | 11 |
| 6 | The Role of Financial Education in Adolescent Consumers’ Fin… (10.22598/mt/2020.32.spec-issue.115) | Abstract References ORCID License | 107.92 | 11 |
| 7 | Effect of the Social Media Marketing Strategy on Customer Pa… (10.22598/mt/2021.33.1.41) | Abstract References ORCID License | 107.92 | 11 |
| 8 | Effects of Flexibility and Interactivity on the Perceived Va… (10.22598/mt/2017.29.2.139) | Abstract References ORCID License | 104.14 | 10 |
| 9 | Promoting Tourism Destination through Film-Induced Tourism:… (10.22598/mt/2017.29.2.193) | Abstract References ORCID License | 100.00 | 9 |
| 10 | carcity as a Desirable Attribute of Luxury Fashion Brands in… (10.22598/mt/2019.31.2.153) | Abstract References ORCID License | 100.00 | 9 |
| 11 | Can New Product Selling and Innovation in Sales Be Improved… (10.22598/mt/2018.30.1.61) | Abstract References ORCID License | 95.42 | 8 |
| 12 | Analysing the Relationship Between Hotels’ Internal Marketin… (10.22598/mt/2020.32.spec-issue.49) | Abstract References ORCID License | 95.42 | 8 |
| 13 | Push and Pull Factors of Senior Travelers: The Lingering Inf… (10.22598/mt/2017.29.1.93) | Abstract References ORCID License | 90.31 | 7 |
| 14 | Determinants of Repurchase Intention and Switching Intention… (10.22598/mt/2020.32.1.79) | Abstract References ORCID License | 90.31 | 7 |
| 15 | The Influence of Social Media Marketing Activities on TikTok… (10.22598/mt/2023.35.1.93) | Abstract References ORCID License | 90.31 | 7 |
| 16 | Consumer Sustainability and Responsibility: Beyond Green and… (10.22598/mt/2016.28.2.143) | Abstract References License | 85.96 | 13 |
| 17 | Does an Environmental Marketing Strategy Influence Marketing… (10.22598/mt/2017.29.2.177) | Abstract References ORCID License | 84.51 | 6 |
| 18 | Perceived Corporate Reputation and Pride as Drivers of Front… (10.22598/mt/2019.31.2.171) | Abstract References ORCID License | 84.51 | 6 |
| 19 | Determinants of Consumer Purchase Intention Towards Cheeses… (10.22598/mt/2023.35.2.183) | Abstract References ORCID License | 84.51 | 6 |
| 20 | Explaining Mobile Commerce Usage Intention Based on Technolo… (10.22598/mt/2021.33.1.25) | Abstract References License | 78.10 | 10 |
| 21 | Relationship between Information Systems Integration, Innova… (10.22598/mt/2017.29.1.59) | Abstract References ORCID License | 77.82 | 5 |
| 22 | Students’ Perceptions of Service Quality, Satisfaction, and… (10.22598/mt/2018.30.2.195) | Abstract References ORCID License | 77.82 | 5 |
| 23 | The Impact of Organizational Crisis Preparedness on Firm Bus… (10.22598/mt/2017.29.1.75) | Abstract References License | 75.00 | 9 |
| 24 | Marketing Decision-Making in Hungarian SMEs (10.22598/mt/2019.31.1.39) | Abstract References License | 71.57 | 8 |
| 25 | Consumer Decision Process in Restaurant Selection: An Applic… (10.22598/mt/2016.28.2.173) | Abstract References ORCID License | 69.90 | 4 |
| 26 | User-Generated Tweets about Global Green Brands: A Sentiment… (10.22598/mt/2018.30.2.125) | Abstract References ORCID License | 69.90 | 4 |
| 27 | Do Social Media and E-Mail Engagement Impact Reputation and… (10.22598/mt/2020.32.1.9) | Abstract References ORCID License | 69.90 | 4 |
| 28 | Consumer Ethnocentrism and Social Identity: Theoretical Back… (10.22598/mt/2020.32.spec-issue.131) | Abstract References ORCID License | 69.90 | 4 |
| 29 | Increasing Consumer Engagement on Social Networks: Social Me… (10.22598/mt/2020.32.spec-issue.67) | Abstract References ORCID License | 69.90 | 4 |
| 30 | Consumer Attitudes Towards Social Network Advertising: Predi… (10.22598/mt/2020.32.spec-issue.83) | Abstract References ORCID License | 69.90 | 4 |
| 31 | Investigating the Role of Credibility of Sports Celebrity En… (10.22598/mt/2022.34.1.41) | Abstract References ORCID License | 69.90 | 4 |
| 32 | Investigating the Impact of Television Advertising and eWOM… (10.22598/mt/2022.34.2.127) | Abstract References ORCID License | 69.90 | 4 |
| 33 | The Impact of Market-Driven vs. Market-Driving Strategies on… (10.22598/mt/2022.34.2.205) | Abstract References ORCID License | 69.90 | 4 |
| 34 | What Determines the Loyalty of Airline Passengers? Findings… (10.22598/mt/2019.31.1.23) | Abstract References License | 67.73 | 7 |
| 35 | The Role of Social Media Browsing Intention for Behavioral O… (10.22598/mt/2017.29.1.39) | Abstract References License | 63.38 | 6 |
| 36 | Service Quality of Conventional and Islamic Banks in Turkey (10.22598/mt/2021.33.1.59) | Abstract References License | 63.38 | 6 |
| 37 | Measuring the Effectiveness of Online Sales by Conducting A/… (10.22598/mt/2023.35.2.223) | Abstract References License | 63.38 | 6 |
| 38 | The Early Days of Swatch: Birth of the Fast Fashion Watch Bu… (10.22598/mt/2018.30.1.93) | Abstract References ORCID License | 60.21 | 3 |
| 39 | Use of Lifestyle Segmentation for Assessing Consumers’ Attit… (10.22598/mt/2018.30.2.213) | Abstract References ORCID License | 60.21 | 3 |
| 40 | Sustainable Competitive Advantage of SMEs through Resource a… (10.22598/mt/2019.31.1.61) | Abstract References ORCID License | 60.21 | 3 |
| 41 | Factors That Influence the Relationship Between Customer Inf… (10.22598/mt/2019.31.2.187) | Abstract References ORCID License | 60.21 | 3 |
| 42 | Toward a Theoretical Framework of Relationship Marketing in… (10.22598/mt/2019.31.2.209) | Abstract References ORCID License | 60.21 | 3 |
| 43 | An Investigation of Celebrities’ and Influencers’ Credibilit… (10.22598/mt/2024.36.2.191) | Abstract References ORCID License | 60.21 | 3 |
| 44 | Social Media Marketing in Comparison With Other Forms of Mar… (10.22598/mt/2017.29.1.23) | Abstract References License | 58.36 | 5 |
| 45 | Incongruence in Brand Names and Its Effect on Consumer Prefe… (10.22598/mt/2019.31.1.83) | Abstract References License | 58.36 | 5 |
| 46 | Using Supervised Machine Learning Methods for RFM Segmentati… (10.22598/mt/2023.35.1.7) | Abstract References License | 58.36 | 5 |
| 47 | Exploring the Advantages, Disadvantages, and Nationalistic D… (10.22598/mt/2024.36.2.169) | Abstract References License | 58.36 | 5 |
| 48 | Exploring Integrated Marketing Communications, Brand Awarene… (10.22598/mt/2016.28.2.159) | Abstract References License | 52.42 | 4 |
| 49 | Effect of Specialty Store Environment on Consumer’s Emotiona… (10.22598/mt/2019.31.1.7) | Abstract References License | 52.42 | 4 |
| 50 | Interpretations of the Concept of Sustainability Amongst the… (10.22598/mt/2016.28.2.213) | Abstract References ORCID License | 47.71 | 2 |