0354-3471

Marketing

Centre for Evaluation in Education and Science

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Your prioritized action plan

Ordered by how many DOIs each fix touches — start here, not with every error at once.

1

Add abstracts to 135 articles

Abstracts are what surface your work in Google Scholar, Dimensions, and OpenAlex.

High impact135 DOIs
2

Attach ORCID iDs across 130 articles

ORCID iDs strengthen author disambiguation and institutional reporting.

High impact130 DOIs
3

Deposit reference lists for 93 records

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Medium impact93 DOIs

DOIs for this ISSN

Showing the top 5 of 207 DOIs, ordered by correction priority.

# Title Missing Priority Citations
1 Characteristics of Serbian foreign trade of agricultural and… (10.5937/markt1604293b)
Abstract References ORCID License
104.14 10
2 Competitiveness of the selected Balkan countries in the peri… (10.5937/markt1604278n)
Abstract References ORCID License
60.21 3
3 The local gastronomy as a tool of marketing of a destination… (10.5937/markt1604305v)
Abstract References ORCID License
60.21 3
4 Social media marketing (10.5937/markt1704254k)
Abstract ORCID
55.70 12
5 Considering modern trends in digital marketing (10.5937/markt2001034s)
Abstract ORCID
55.70 12
6 Auto industry late followers knowledge creation through inte… (10.5937/markt1604267m)
Abstract References ORCID License
47.71 2
7 The public perception of the print and electronic newspapers… (10.5937/markt1701050p)
Abstract References ORCID License
47.71 2
8 Logistics aspects of goods home delivery: The case of Amazon… (10.5937/markt2001003a)
Abstract ORCID
45.15 7
9 Internal communications as a factor of company's efficiency (10.5937/markt802124s)
Abstract ORCID
45.15 7
10 Determinants of organic market development in the Western Ba… (10.5937/markt1901043v)
Abstract ORCID
42.25 6
11 The impact of consumer perceptions of organic food nutrition… (10.5937/markt1903186v)
Abstract ORCID
42.25 6
12 Determinants of the intentions of consumers in terms of usin… (10.5937/markt1702096p)
Abstract ORCID
38.91 5
13 Conceptual approach to corporate reputation modeling (10.5937/markt1703155v)
Abstract ORCID
34.95 4
14 The implementation of hierarchical latent models in the meas… (10.5937/markt1903179g)
Abstract ORCID
34.95 4
15 Qualitative analysis of guest reviews of Italian restaurants… (10.5937/markt802083t)
Abstract ORCID
34.95 4
16 Nutrition and health issues of consumers in Serbia: Social m… (10.5937/markt1604255m)
Abstract References ORCID License
30.10 1
17 Customer experience in marketing: History, concept and manag… (10.5937/markt1701003s)
Abstract References ORCID License
30.10 1
18 Marketing implications of loyalty programs on customer relat… (10.5937/markt1701030k)
Abstract References ORCID License
30.10 1
19 Analysis of Switzerland culture on the basis of Hofstede's m… (10.5937/markt1804288p)
Abstract ORCID
30.10 3
20 Understanding the motives for using social networks in the f… (10.5937/markt1804311g)
Abstract ORCID
30.10 3
21 Relative importance of neuromarketing in support of banking… (10.5937/mkng2202131s)
References ORCID
30.10 3
22 Contemporary consumer and impersonal electronic communicatio… (10.5937/markt1703147m)
Abstract
27.85 12
23 Influencers as a segment of digital marketing communication:… (10.5937/markt2002098v)
Abstract
26.98 11
24 Millennials and gamification: A model proposal for gamificat… (10.5937/markt1704207a)
Abstract
25.00 9
25 Marketing management in culture and arts (10.5937/markt1704224r)
Abstract ORCID
23.86 2
26 Examination of socio-psychological factors of consumer ethno… (10.5937/markt1704243p)
Abstract ORCID
23.86 2
27 Marketing development challenges in developing countries (10.5937/markt1801003s)
Abstract ORCID
23.86 2
28 Impact of innovations on service orientation of employees in… (10.5937/markt1901013b)
Abstract ORCID
23.86 2
29 Employer branding for recruitment and retention of talented… (10.5937/markt1902083l)
Abstract
23.86 8
30 Analysis of socio-psychological factors of consumer ethnocen… (10.5937/markt2002077z)
Abstract
23.86 8
31 The impact of service quality in retail trade facilities on… (10.5937/markt2002121t)
Abstract ORCID
23.86 2
32 Social microfranchise Serving the community: JIBU model is a… (10.5937/mkng2202115s)
References ORCID
23.86 2
33 Analysis of attitudes of GenZ toward media and consumption:… (10.5937/markt2003210p)
ORCID
22.58 7
34 Influence of cultural dimensions on the attitudes and intent… (10.5937/markt1704235s)
Abstract
21.13 6
35 Promotional activities and customer satisfaction: Long-term… (10.5937/markt802113b)
Abstract
21.13 6
36 The link between digital media and making travel choices (10.5937/markt1702075o)
Abstract
19.45 5
37 Improving organizational commitment through internal marketi… (10.5937/markt1902094b)
Abstract
19.45 5
38 Social media influencers as a predictor of consumer intentio… (10.5937/markt1903207p)
Abstract
19.45 5
39 Digital marketing communications in the function of creating… (10.5937/markt2001043c)
Abstract
19.45 5
40 Designing a sustainable brand by engaging brand-consumers' c… (10.5937/mkng2201037m)
ORCID
19.45 5
41 Satisfaction with the service quality in Serbian mountain ho… (10.5937/markt2002108s)
Abstract
17.47 4
42 Global pandemic and digital marketing: Trends and perspectiv… (10.5937/mkng2202143l)
References
17.47 4
43 Correlation between internal marketing and satisfaction of b… (10.5937/markt1702115z)
Abstract ORCID
15.05 1
44 Influence of basic demographic characteristics of children c… (10.5937/markt1703161t)
Abstract ORCID
15.05 1
45 Branding strategies of low-priced products: Analysis of Serb… (10.5937/markt1703176v)
Abstract ORCID
15.05 1
46 The influence of employees' behavior on perceived quality of… (10.5937/markt1801019d)
Abstract
15.05 3
47 The role of marketing in the improvement of consumers' satis… (10.5937/markt1801030n)
Abstract
15.05 3
48 The importance of digital marketing in the customer relation… (10.5937/markt1801044k)
Abstract
15.05 3
49 Goals of consumers in the context of slow tourism (10.5937/markt1803172t)
Abstract
15.05 3
50 Effectiveness of printed direct marketing media in the Repub… (10.5937/markt1803206p)
Abstract ORCID
15.05 1