1865-5866

GfK Marketing Intelligence Review

De Gruyter Poland Sp. z o.o.

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Ordered by how many DOIs each fix touches — start here, not with every error at once.

1

Deposit reference lists for 70 records

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DOIs for this ISSN

Showing the top 5 of 70 DOIs, ordered by correction priority.

# Title Missing Priority Citations
1 Emotion and Virality: What Makes Online Content Go Viral? (10.2478/gfkmir-2014-0022)
References ORCID
97.47 88
2 Preference Measurement with Conjoint Analysis. Overview of S… (10.2478/gfkmir-2014-0054)
References ORCID
73.86 29
3 How Social Network and Opinion Leaders Affect the Adoption o… (10.2478/gfkmir-2014-0052)
References ORCID
68.09 22
4 When Your Best Customers Become Your Worst Enemies: Does Tim… (10.2478/gfkmir-2014-0053)
References ORCID
50.00 9
5 Turning Employees Into Brand Champions: LEADERSHIP STYLE MAK… (10.2478/gfkmir-2014-0088)
References ORCID
47.71 8
6 Getting Marketing back into the boardroom: The influence of… (10.2478/gfkmir-2014-0069)
References ORCID
42.25 6
7 Measuring Consumers’ Willingness to Pay. Which Method Fits B… (10.2478/gfkmir-2014-0040)
References ORCID
38.91 5
8 When More is Less and Less is More: The Psychology of Managi… (10.2478/gfkmir-2014-0051)
References ORCID
38.91 5
9 Left Behind Expectations - How to Prevent CRM Implementation… (10.2478/gfkmir-2014-0061)
References ORCID
38.91 5
10 Do you Want to Be my “friend”? MONETARY VALUE OF WORD-OF-MOU… (10.2478/gfkmir-2014-0068)
References ORCID
38.91 5
11 Reducing Assortments without Losing Business: Key Lessons fo… (10.2478/gfkmir-2014-0046)
References ORCID
34.95 4
12 Customization: A Goldmine or a Wasteland? (10.2478/gfkmir-2014-0060)
References ORCID
34.95 4
13 The “Risky” Side of Brand Equity: How Brands Reduce Capital… (10.2478/gfkmir-2014-0044)
References ORCID
30.10 3
14 Implementing profitability through a customer lifetime value… (10.2478/gfkmir-2014-0076)
References ORCID
30.10 3
15 Demystifying Disruption: On the Hazard of Being Replaced by… (10.2478/gfkmir-2014-0023)
References ORCID
23.86 2
16 Gut Liking for the Ordinary: How Product Design Features Hel… (10.2478/gfkmir-2014-0025)
References ORCID
23.86 2
17 Trying Harder and Doing Worse: How Grocery Shoppers Track in… (10.2478/gfkmir-2014-0063)
References ORCID
23.86 2
18 All Customers are Equal, but Some are More Equal Should Firm… (10.2478/gfkmir-2014-0067)
References ORCID
23.86 2
19 Does Customer Satisfaction lead to an increased firm value? (10.2478/gfkmir-2014-0073)
References ORCID
23.86 2
20 How Data Envelopment Analysis Reveals Brand Advertising Effi… (10.2478/gfkmir-2014-0083)
References ORCID
23.86 2
21 Common “Wisdom” Put to the Test: Sex in advertising … only o… (10.2478/gfkmir-2014-0089)
References ORCID
23.86 2
22 To Close or not to Close? Assessing the Impact of Outlet Clo… (10.2478/gfkmir-2014-0030)
References ORCID
15.05 1
23 Sibling Rivalry: Estimating Cannibalization Rates for Innova… (10.2478/gfkmir-2014-0033)
References ORCID
15.05 1
24 A Closer Look at Emotional Intelligence in Marketing Exchang… (10.2478/gfkmir-2014-0038)
References ORCID
15.05 1
25 Preference Markets in New Product Development (10.2478/gfkmir-2014-0045)
References ORCID
15.05 1
26 Different Channel – Different Price? INVESTIGATING THE PRACT… (10.2478/gfkmir-2014-0048)
References ORCID
15.05 1
27 MIR talks to Stan Sthanunathan, Vice President of Marketing… (10.2478/gfkmir-2014-0056)
References ORCID
15.05 1
28 Proving Marketing Success Pays Off! Marketing Performance Me… (10.2478/gfkmir-2014-0062)
References ORCID
15.05 1
29 Doing Well While Doing Good. Linking A Social Cause To Produ… (10.2478/gfkmir-2014-0066)
References ORCID
15.05 1
30 My customers are better than yours! On Reporting Customer Eq… (10.2478/gfkmir-2014-0070)
References ORCID
15.05 1
31 When 2 + 2 Is Not the Same as 1 + 3: Understanding Customer… (10.2478/gfkmir-2014-0075)
References ORCID
15.05 1
32 Response Styles and how to Correct them (10.2478/gfkmir-2014-0077)
References ORCID
15.05 1
33 Creating Shopping Momentum (10.2478/gfkmir-2014-0080)
References ORCID
15.05 1
34 How Companies Can Measure the Success of their Relationship… (10.2478/gfkmir-2014-0082)
References ORCID
15.05 1
35 Dynamic Pricing Support Systems for DIY Retailers – a Case S… (10.2478/gfkmir-2014-0084)
References ORCID
15.05 1
36 Editorial (10.2478/gfkmir-2014-0019)
Abstract References ORCID
0.00 0
37 Do Referral Programs Increase Profits (10.2478/gfkmir-2014-0020)
References ORCID
0.00 0
38 What’s Your Experience With … ? C2C Communication Helps Sell… (10.2478/gfkmir-2014-0021)
References ORCID
0.00 0
39 Line Extension Asymmetry: Higher Quality Line Extensions Hel… (10.2478/gfkmir-2014-0024)
References ORCID
0.00 0
40 Buy One, Get One Free: How Framing Sales Promotions Affects… (10.2478/gfkmir-2014-0026)
References ORCID
0.00 0
41 How Sales Promotions Change Over Time (10.2478/gfkmir-2014-0027)
References ORCID
0.00 0
42 Editorial (10.2478/gfkmir-2014-0028)
Abstract References ORCID
0.00 0
43 When Is Enough Enough? Balancing on the Fine Line in Multich… (10.2478/gfkmir-2014-0029)
References ORCID
0.00 0
44 I Will … Sooner or Later. Predicting Whether and When Consum… (10.2478/gfkmir-2014-0031)
Abstract References ORCID
0.00 0
45 Off-The-Shelf or Tailored to Your Needs: Is Customization Al… (10.2478/gfkmir-2014-0032)
Abstract References ORCID
0.00 0
46 Jetstar Airways: How Modeling Guided the Brand Migration Str… (10.2478/gfkmir-2014-0034)
References ORCID
0.00 0
47 Creating Crystal Experiences MIR talks to Alexander Linder,… (10.2478/gfkmir-2014-0035)
References ORCID
0.00 0
48 Editorial (10.2478/gfkmir-2014-0036)
Abstract References ORCID
0.00 0
49 To Zap or Not to Zap: How to Insert the Brand in TV Commerci… (10.2478/gfkmir-2014-0037)
References ORCID
0.00 0
50 Seeding a Message to Harvest Reach. Predicting and Optimizin… (10.2478/gfkmir-2014-0039)
References ORCID
0.00 0