2605-0447

IROCAMM-International Review Of Communication And Marketing Mix

Editorial Universidad de Sevilla

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DOIs for this ISSN

Showing the top 5 of 113 DOIs, ordered by correction priority.

# Title Missing Priority Citations
1 Digital advertising storytelling: consumer educommunication (10.12795/irocamm.2018.i1.02)
Abstract References ORCID License
77.82 5
2 Xenophobia and fake news. Analysis of the confused news flow… (10.12795/irocamm.2020.v01.i03.06)
Abstract References License
71.57 8
3 False news and the work of information professionals in the… (10.12795/irocamm.2019.v02.i01.07)
Abstract References License
58.36 5
4 How the digital age has changed the corporate communication… (10.12795/irocamm.2019.v02.i01.08)
Abstract References License
58.36 5
5 Types of product placement: a theoretical overview (10.12795/irocamm.2020.v01.i03.01)
Abstract References License
52.42 4
6 Vodafone: The relationship between brand image and online ma… (10.12795/irocamm.2018.i1.01)
Abstract References ORCID License
47.71 2
7 Expansion strategies in transmedia fiction projects: The cas… (10.12795/irocamm.2020.v02.i03.02)
Abstract References ORCID License
47.71 2
8 Los deepfakes como una nueva forma de desinformación corpora… (10.12795/irocamm.2022.v05.i02.02)
References License
45.15 7
9 The optimizing POSM “Point of Sale Materials” communication… (10.12795/irocamm.2021.v05.i01.05)
References License
42.25 6
10 The communication of sexual diversity in social media:: TikT… (10.12795/irocamm.2021.v05.i01.07)
References License
38.91 5
11 Place marketing, happiness and communication structure.: Rev… (10.12795/irocamm.2024.v07.i02.03)
References License
38.91 5
12 Exploratory factorial structure of Internet user reliability… (10.12795/irocamm.2019.v02.i01.04)
Abstract References License
35.78 2
13 PUBLIC RELATIONS AND EVENTS: THE ORGANIZATION OF FESTIVALS A… (10.12795/irocamm.2019.v02.i02.02)
References ORCID License
35.78 2
14 El perfil del graduado en marketing: Nuevas tendencias deman… (10.12795/irocamm.2023.v06.i01.01)
References License
34.95 4
15 The effect of influencer interactivity on customer brand eng… (10.12795/irocamm.2024.v07.i02.06)
References License
34.95 4
16 Shopping as a selling strategy for tourism: combination of m… (10.12795/irocamm.2018.i1.05)
Abstract References ORCID License
30.10 1
17 The dialectics of immigration and the European Dream in the… (10.12795/irocamm.2020.v02.i03.04)
Abstract References ORCID License
30.10 1
18 Analysis of the image of Spain as a tourist destination from… (10.12795/irocamm.2020.v02.i03.06)
Abstract References ORCID License
30.10 1
19 cFilm promotion in social networks: an approach from Spanish… (10.12795/irocamm.2020.v02.i03.07)
Abstract References ORCID License
30.10 1
20 Fashion shows, year zero:: change and perception after Covid… (10.12795/irocamm.2021.v05.i01.06)
References License
30.10 3
21 Digital Touchpoints Effectiveness and its Impact on Consumer… (10.12795/irocamm.2022.v05.i02.04)
References License
30.10 3
22 Onco-influencers en Instagram: caso de estudio de Elena Huel… (10.12795/irocamm.2023.v06.i01.05)
References License
30.10 3
23 Mujeres, estereotipos y representaciones en comunicación. Lo… (10.12795/irocamm.2024.v07.i01.03)
References License
30.10 3
24 The Impact of Marketing Strategy on the Sales Performance: A… (10.12795/irocamm.2024.v07.i01.04)
References License
30.10 3
25 Comportamiento de compra del consumidor digital en Latinoamé… (10.12795/irocamm.2024.v07.i02.07)
References License
30.10 3
26 Online shopping for a cause: social marketing in second-hand… (10.12795/irocamm.2025.v08.i01.02)
References License
30.10 3
27 Immersive Virtual Reality Applied to the Discourse of Campai… (10.12795/irocamm.2021.v05.i01.04)
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23.86 2
28 Marketing relacional como estrategia de fidelización de clie… (10.12795/irocamm.2022.v05.i02.03)
References License
23.86 2
29 Investigating the effect of sales promotion on customer patr… (10.12795/irocamm.2022.v05.i02.07)
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23.86 2
30 Retórica y educación humanística en la formación de los comu… (10.12795/irocamm.2023.v06.i01.03)
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23.86 2
31 La necesidad de regular las actividades de "lobbying" en Esp… (10.12795/irocamm.2023.v06.i02.01)
References License
23.86 2
32 Apropiación de la planificación estratégica del marketing di… (10.12795/irocamm.2023.v06.i02.06)
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23.86 2
33 Epicuro y la publicidad: Comunicación, consumo y felicidad. (10.12795/irocamm.2024.v07.i02.01)
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23.86 2
34 El negocio de la comunicación en Iberoamérica: diversificaci… (10.12795/irocamm.2025.v08.i01.05)
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23.86 2
35 Art at the point of sale: Its communicative potential and fo… (10.12795/irocamm.2019.v02.i01.03)
Abstract References License
22.58 1
36 Communication and advertising in NGDOs: Present and future. (10.12795/irocamm.2019.v02.i01.09)
Abstract References License
22.58 1
37 DESIGN INCLUSIVO DE INTERFACE DE APLICATIVOS DIRIGIDOS A ANA… (10.12795/irocamm.2019.v02.i02.01)
References ORCID License
22.58 1
38 THE IMPACT OF DIGITAL INFLUENCERS ON ADOLESCENT IDENTITY BUI… (10.12795/irocamm.2019.v02.i02.04)
References ORCID License
22.58 1
39 CONSTRUCCIÓN DEL IMAGINARIO SOCIAL DESDE UNA PERSPECTIVA PUB… (10.12795/irocamm.2019.v02.i02.06)
References ORCID License
22.58 1
40 La comunicación de las causas sociales en tiempos de Instagr… (10.12795/irocamm.2020.v01.i03.04)
Abstract References License
22.58 1
41 Un nuevo enfoque del marketing social en las redes sociales.… (10.12795/irocamm.2021.v01.i04.02)
References License
15.05 1
42 Reflexiones en torno al papel de la arquitectura en el visua… (10.12795/irocamm.2021.v01.i04.06)
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15.05 1
43 Centennials: The being search in a digital universe. (10.12795/irocamm.2021.v05.i01.01)
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15.05 1
44 Retrato del perfil profesional del organizador de eventos. (10.12795/irocamm.2023.v06.i01.02)
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15.05 1
45 La influencia del uso de las redes sociales y la conciencia… (10.12795/irocamm.2023.v06.i01.06)
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15.05 1
46 Protocolo en las negociaciones empresariales internacionales… (10.12795/irocamm.2023.v06.i02.04)
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15.05 1
47 Efectos del valor de la marca de servicios en un marca de co… (10.12795/irocamm.2023.v06.i02.05)
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15.05 1
48 Percepciones sobre discursos de género y empoderamiento en l… (10.12795/irocamm.2024.v07.i01.01)
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15.05 1
49 "Integración del marketing interno para optimizar la felicid… (10.12795/irocamm.2024.v07.i02.02)
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15.05 1
50 Posicionamiento de las operadoras de telefonía móvil en Vene… (10.12795/irocamm.2024.v07.i02.05)
References License
15.05 1