Health Score

0 Fair

Metadata coverage

Abstract

ORCID

References

License

Extended metadata coverage

Informational — signals of interoperability and funding across the corpus. Not part of the health score.

Funding

Funder

Award / grant

Affiliation & institutional identifiers

Affiliation

ROR ID

Update policy

Your prioritized action plan

Ordered by how many DOIs each fix touches — start here, not with every error at once.

Attach ORCID iDs across 184 articles

ORCID iDs strengthen author disambiguation and institutional reporting.

High impact184 DOIs

Deposit reference lists for 98 records

Deposited references power Crossref's Cited-by links between your articles and the literature.

High impact98 DOIs

Add abstracts to 53 articles

Abstracts are what surface your work in Google Scholar, Dimensions, and OpenAlex.

Medium impact53 DOIs

DOIs for this ISSN

Showing the top 5 of 184 DOIs, ordered by correction priority.

#	Title	Missing	Priority	Citations
1	Social Brand Engagement: A New Idea (10.2478/gfkmir-2014-0091)	References ORCID	84.06	47
2	AI-Driven Sales Automation: Using Chatbots to Boost Sales (10.2478/nimmir-2019-0014)	References ORCID	81.67	42
3	How Truthiness, Fake News and Post-Fact Endanger Brands and… (10.2478/gfkmir-2018-0003)	References ORCID	78.41	36
4	E-Commerce in a Physical Store: Which Retailing Technologies… (10.2478/nimmir-2019-0007)	References ORCID	76.57	33
5	Brand Activism Is Here to Stay: Here’s Why (10.2478/nimmir-2021-0011)	References ORCID	75.93	32
6	Internet of Things – Will Humans be Replaced or Augmented? (10.2478/gfkmir-2018-0017)	References ORCID	68.09	22
7	The Machine Age of Marketing: How Artificial Intelligence Ch… (10.2478/nimmir-2019-0010)	References ORCID	68.09	22
8	Let the Machine Decide: When Consumers Trust or Distrust Alg… (10.2478/nimmir-2019-0012)	References ORCID	67.12	21
9	Big Data and Analytics in Retailing (10.2478/nimmir-2019-0006)	References ORCID	61.52	16
10	Generative AI for Marketing Content Creation: New Rules for… (10.2478/nimmir-2024-0002)	Abstract ORCID	58.80	14
11	Participatory Culture: From Co-Creating Brand Meaning to Cha… (10.2478/gfkmir-2014-0096)	References ORCID	57.31	13
12	Managing the Human in Human Brands (10.2478/gfkmir-2018-0005)	References ORCID	55.70	12
13	The Megaphone Effect in Social Media: How Ordinary Consumers… (10.2478/gfkmir-2014-0092)	References ORCID	53.96	11
14	When Humanizing Customer Service Chatbots Might Backfire (10.2478/nimmir-2019-0013)	References ORCID	53.96	11
15	Editorial: Consumers and the Internet of Things (10.2478/gfkmir-2018-0011)	Abstract References ORCID	52.42	4
16	Digitalized Interactive Platforms: Turning Goods and Service… (10.2478/nimmir-2019-0003)	References ORCID	52.07	10
17	Brand Communication with Branded Smartphone Apps: First Insi… (10.2478/gfkmir-2014-0014)	References ORCID	45.15	7
18	Adding Bricks to Clicks: On the Role of Physical Stores in a… (10.2478/gfkmir-2014-0015)	References ORCID	45.15	7
19	Between the Suit and the Selfie: Executives’ Lessons on the… (10.2478/gfkmir-2014-0093)	Abstract References ORCID	45.15	3
20	Connecting the World and Reinventing Customer Centricity (10.2478/gfkmir-2018-0019)	References ORCID	45.15	7
21	Using Consumers’ Digital Footprints for More Persuasive Mass… (10.2478/nimmir-2019-0011)	References ORCID	45.15	7
22	Branding and the Risk Management Imperative (10.2478/gfkmir-2018-0002)	References ORCID	42.25	6
23	The Thorny Challenge of Making Moral Machines: Ethical Dilem… (10.2478/nimmir-2019-0015)	References ORCID	42.25	6
24	In Search of a Head Start: Marketing Opportunities in the Me… (10.2478/nimmir-2023-0012)	References ORCID	42.25	6
25	Breaking Up is Hard to Do: The Ups and Downs of Divorcing Br… (10.2478/gfkmir-2014-0005)	References ORCID	38.91	5
26	IoT Stories: The Good, the Bad and the Freaky (10.2478/gfkmir-2018-0014)	References ORCID	38.91	5
27	Beyond Prompt Engineering: Skills Marketers Need to Deploy G… (10.2478/nimmir-2024-0003)	Abstract ORCID	38.91	5
28	Bye-bye Bias: What to Consider When Training Generative AI M… (10.2478/nimmir-2024-0007)	Abstract ORCID	38.91	5
29	Beyond the Buzz: Creating Marketing Value with Generative AI (10.2478/nimmir-2024-0008)	Abstract ORCID	38.91	5
30	Metaverse Marketing (10.2478/nimmir-2022-0016)	ORCID	37.28	30
31	Technologies Turning Future Brick-and-Mortar Stores into Dat… (10.2478/nimmir-2019-0008)	References ORCID	34.95	4
32	There´s No Passion; I Need Passion: Why Some Brands Excite C… (10.2478/gfkmir-2014-0006)	References ORCID	30.10	3
33	Writ Large on Your Face: Observing Emotions Using Automatic… (10.2478/gfkmir-2014-0009)	References ORCID	30.10	3
34	Positive, Negative or Not at All? What Drives Consumers to P… (10.2478/gfkmir-2014-0011)	References ORCID	30.10	3
35	If You Go, I Will Follow … Social Effects on the Decision to… (10.2478/gfkmir-2014-0016)	References ORCID	30.10	3
36	How Consumers’ Styles of Thinking Can Control Brand Dilution (10.2478/gfkmir-2018-0007)	References ORCID	30.10	3
37	The Path of Emergent Experience in the Consumer IoT: From Ea… (10.2478/gfkmir-2018-0012)	References ORCID	30.10	3
38	Reinventing the Retailer: Retaining Relevance and Customer A… (10.2478/nimmir-2019-0002)	References ORCID	30.10	3
39	Understanding Consumer Preferences from Social Media Data (10.2478/nimmir-2019-0016)	References ORCID	30.10	3
40	Save Your Wardrobe: Supporting Sustainable and Mindful Cloth… (10.2478/nimmir-2022-0009)	References ORCID	30.10	3
41	No Motion without Emotion: Getting Started with Hard Facts o… (10.2478/gfkmir-2014-0002)	References ORCID	23.86	2
42	Lost in Translation: The Social Shaping of Marketing Messagi… (10.2478/gfkmir-2014-0094)	References ORCID	23.86	2
43	Amazing Machines and the Quest for Meaning in Consumption (10.2478/gfkmir-2018-0013)	References ORCID	23.86	2
44	Keeping Loyalty Programs Fit for the Digital Age (10.2478/nimmir-2019-0004)	References ORCID	23.86	2
45	Playing the Trust Game Successfully in the Reputation Econom… (10.2478/nimmir-2020-0011)	ORCID	23.86	8
46	Cass Bayes Business School: Rebranding Due to Slavery Links (10.2478/nimmir-2021-0018)	References ORCID	23.86	2
47	Better Product Labels for Better Consumer Choices (10.2478/nimmir-2022-0008)	References ORCID	23.86	2
48	Moving Beyond ChatGPT: Applying Large Language Models in Mar… (10.2478/nimmir-2024-0004)	Abstract ORCID	23.86	2
49	From Mundane to Creative: How AI Unburdens Sales Agents (10.2478/nimmir-2024-0005)	Abstract ORCID	23.86	2
50	Double Impact: Harnessing Generative and Evaluative AIs for… (10.2478/nimmir-2024-0006)	Abstract ORCID	23.86	2